Author Archive: Joseph Stashko

Does Treadmill Works For Back & Belly Fat Burning?

Fitness & Health is an important subject, which most us avoid because of the lack of knowledge, lack of awareness and the efforts it takes to maintain it. There are people in the world, who are troubled with bad food habits. Some individuals are suffering from ailments such as Obesity, Food disorders, Heart, Vitamin deficiencies and more.

I’m sure, if you are reading this, then you know what it’s like to have less stamina and have weaker body Those who don’t work out a half hour a day are mostly physically weak. Not only that exercises also decrease strength and brain get slower.

What one of the bigger issues for young Women & Men have is that their food habits are bad and it always leads them to have issues with having belly fat and their back looks ugly. The body goes unattractive. There is no doubt that if you workout every day then you can burn the belly fat and back fat within a matter of 30 days. You can see vast improvement physically. Check out these treadmill reviews by experts and buy perfect treadmill for you.

There is nothing wrong with working out for the sake of looking good because it will only help you to stay healthy and we also encourage you to go ahead. However, the majority of the people do not have much knowledge in the fitness industry and seek support a professional, which usually ends up with result boosting ideas.


In the pursuit of having an attractive body, fitness trainers suggest you add supplements to your diet, which is something you should avoid because they are enhancers and are unnatural. I have personally seen use the enhancers at a high price, but it does not last long. The natural way helps you to keep your body shape as you wish, you can start working and maintain a diet and keeping the body in shape.

A Treadmill For Belly Fat Burning?

One of the most Frequent Asked Question is “Treadmill for belly fat burning“, Yes, the Treadmill is capable enough to take you to the intense workout and help your burn the fat like it is nothing. Of course, it is a milestone, which is not easy to reach because of the intensity. The first four weeks are difficult, but rest will piece of cake for you.

A Treadmill For Back Fat Burning?

If your plan is to burn your back fat then when you are burning your belly fat, it will also have an impact on your back as well. As your belly decrease so as your back, so you don’t have to be worried about it.

If your goal is to burn the back fat, then there are exercises, which you can give it a shot, where you don’t even need the support of the external fitness machines.


There is nothing to argue because a Treadmill has enough intensity sufficient to burn the belly fat and also keep your body in shape for a longer period. Let us know your opinions and exercises you use to burn back and belly fat in the comments below.


Ocqur Reflections on user testing and the future

If you’ve ever built a product from scratch, you’ll inevitably have come up against the dilemma of whether to build it until you think its perfect before releasing it to users, or making a minimum viable product that ticks a few boxes and lets the users dictate the next iteration.

The latter is the approach we took with Ocqur, which is live blogging software that Ive been working on with Jonathan Frost and Andrew Fairbairn.

I’ve been overseeing the first round of user testing since we started building the service at the beginning of the year. Its been really educational and also thrilling to see it being used outside of our small circle, so I  thought I’d post a few thoughts about lessons learnt and what were planning for the future.

Structuring feedback is really tough

Early testers of Ocqur have been giving us feedback over the testing period. Some emailed me their thoughts, others blogged or tweeted about it, but testers were also required to fill out a questionnaire Id written.

The difficulty in providing a useful arena for feedback lies in getting an equal balance of serendipity and structure that allows you to get specific metrics. For example you write a question that asks the tester Which feature is the most important for Ocqur? A, B, or C? What if theres a D that you havent thought of? The tester might have D in mind as the most important feature, but youre not giving them the option to suggest it.

I think I managed to get the balance fairly well so we’ve got a workable set of percentages and figures regarding questions that can be answered with a yes or no, as well as long form feedback thats the result of more free choice questions.

There is a gap in the market

When we set out to build Ocqur, we saw it as an opportunity to create a liveblogging system that was simple but powerful and married good design to nice functionality. A lot of the feedback we got from testers was that they were surprised and pleased with how simple the product was.

Ive had some people ask me about the comparisons to Storify, and how to differentiate it from their offering.

To ask that kind of question is to miss the point a little. Storify is a great tool I use it frequently. But its not what were after. Publishing a Storify as live requires the user to constantly republish the page (which doesn’t automatically refresh if you’re a viewer) and inevitably constantly notify viewers that updates have been made. It works so much better to collect thoughts after an event has happened.

We think that liveblogging shouldnt be as complicated as it has been in the past. We think the current offerings are either poor or unaffordable to the majority of  bloggers, freelance and student journalists. Luckily at this early stage it seems like our testers felt the same.

People interpret features in different ways

The reason we decided to release to testers so early in development is because we didnt want to spend another 10 weeks building something only to find out that no one wanted it. User input at this early stage was vital.

At the same time, its interesting when testers throw up something that you really didnt think would be a big issue. For us this was being able to upload content from your desktop onto a live blog.

I have never done this, having worked with pretty much all the consumer liveblogging services out there. I tend to scrape content from various web sources, and if I need to take any photos from my phone for a liveblog I either post to Twitter or share to Dropbox.

But clearly our testers want this feature, and they’ve voted overwhelmingly with their feet.

So now the question is, what do they use it for? Documents? Audio? Video?

Asking users to rank the importance of desktop upload may seem fairly specific, but in reality people may have all sorts of ideas of why its important to them and what they actually want. To that end Im going to chat to those people who ranked it as very important individually and dig a bit deeper into why its an important feature.

The future

We had an overwhelming response when we put out a call for testers over double the amount of registrations that we needed for the first stage. If you’ve signed up and haven’t been contacted this time round, don’t worry well be sending out another iteration of the software in the next couple of months and you’ll be the first ones to get your hands on it.

A big thank you to everyone who’s participated so far, were really looking forward to sharing our plans for Ocqur with you in the months ahead.…


Yesterday The Times opened up its paywall to allow open access to its leader article on the future of the press regulation in the UK. The piece itself takes in different forms of regulation, and outlines some of whats happened in the Leveson Inquiry so far. My personal favourite was:

As the evidence of wrongdoing came to light, News International, Rupert Murdoch’s company that also owns The Times, was unable or unwilling to police itself. This was a disgrace

For those who persist in the narrative that everything that Rupert Murdoch touches is inherently interlinked, the piece offered a solid riposte and made a several interesting arguments concerning the British press.

But it wasn’t really the content of the article that mattered. It was the timing.

Faces who made appearances at Leveson yesterday included James Harding, editor at The Times and John Witherow, editor at The Sunday Times. So the decision was taken to publish this leading article outside the paywall because it had direct relevance to events happening later in the day that concerned the paper.

Today, the inquiry is hearing from The Times. This seems the appropriate moment to make clear to our readers the newspaper’s view on the future of the press.

By dropping the paywall The Times ensured that attention from readers (and potential customers) was maximised because the topic of press regulation has never occupied a larger space in the public mindset. Ive no idea of the traffic generated by the article, but its a surefire bet that its higher than usual in addition to increased social sharing on Twitter.

Whys this important? Because you can easily see The Times using this kind of leverage again in the future, and not just on leading articles.

Imagine something extraordinary happens in the Republican party primaries. The Times Nico Hines gets an exclusive. Rumour is all over Twitter, but Hines is the only one who has the story. Editors at The Times hit publish and put the article outside the paywall. It would follow that there’d be an avalanche of traffic to the article, not only because its unusual for a newspaper that operates an airtight paywall policy to allow free access, but also because of the strength of the story.

The acid test would be to see how many readers would then decide that The Times were producing the kind of journalism that they liked and stump up £2 a week.

This kind of approach would lend particular articles more weight in the modern times of disposable content, because those not paying would race to see what they were missing. If they deemed £2 a fair price for more content of the same quality, they’d become subscribers.

Without stretching the analogy too far its a bit like my relationship with the Frontline Club. Frontline organises excellent events with authoratative speakers on a range of topics covering journalism and current affairs. I go to its events, but I cant afford the membership fee. The content is good, but the pricing isn’t right for me.

If people deem what they see ocassionally slipping out of the Times paywall to be worth the price of entry (I can count the people I know on two hands who subscribe for Caitlin Morans columns alone) then this kind of tactic could well be a new way to attract loyal subscribers to their brand. And, just like at Frontline, members are loyal.…


Yesterday Brian Stelter reported that Tumblr, the popular blogging platform, is hiring two journalists. They come in the form of Chris Mohney, senior vice president for content at BlackBook Media and Jessica Bennett, a senior writer at Newsweek and the Daily Beast.

This comes at a time of significant buzz around Tumblr its nearing 100 staff members and it recently passed 15 billion (!) pageviews per month. Its founder David Karp has been profiled in a national newspaper, and the type of curation pioneered by Tumblr is the type that has held journalists agog at conferences over the last six months.’

Traditionally a favourite online hangout of creative teens, journalists have got to Tumblr relatively late (it celebrates its 5th birthday this year), but what does the move to hire editorial staff tell us?

From Stelters piece:

Andrew McLaughlin, a vice president at Tumblr, said that in telling stories about its users, the company wanted Mr. Mohney and Ms. Bennett, the only two hires for the time being, to “do real journalism and analysis, not P.R. fluff.”

Looking at Tumblr as a city of 42 million residents and telling their story has very real benefits, both to users and advertisers. Reuters Anthony De Rosa has shed a bit more light on what Tumblrs content strategy might be in his interview with Bennett, where she says:

Think trend stories — the democratization of creation. Think on the ground: who are the teen tumblr users in a remote town in Ukraine, and how did they find the platform? Think big picture: how is social media changing the way we interact and engage? Think data: what can Tumblr users tell us about the current presidential race? The mandate is broad, and the format will go beyond the written word.

So is 2012 the year when players like Tumblr, Facebook and Google get into the content game properly?

In Facebooks case, its a maybe. The company has just hired Daniel Fletcher, a 2009 journalism graduate with previous stints at Time and Bloomberg to become their managing editor.

Hiring a journalist isnt a new thing for Facebook last year they hired former Mashable employee Vadim Lavrusik as their journalist program manager, tasked with building the sites reputation as a home for journalists. But this new hire seems like it could be closer to editorial whether its creating original content or smartening up Facebooks many corporate pages.

So what about Google? Larry and Sergeys employees always stay resolutely tight-lipped about whether Google sees itself as creating original content in future. Some clues may lie in how it seems to be shifting its purpose on the web.

One of Googles maxims is to organise the worlds information and make it universally accessible and useful. In simple terms, their search bar acts as a conduit to pass you on to wherever you wanted to go on the web quickly, efficiently, accurately. Now Google seems to be wanting you to hang around on its services, and bring them all into one place.

Its done this in three distinct ways.

First making logins and business accounts one and the same your email account will now log you in to all Google services.

Second Reorganising search to integrate with Google+ and allowing normal searches to crawl through Google+ accounts (unlike Facebook or Twitter).

Third An overhaul of privacy policy which means that all Google services (Picasa, Maps, YouTube, Gmail and more) are interconnected. No privacy walls, just one authoritative policy which applies to all services and means that Google have access to a wealth of interconnected data based on your browsing habits.

Newspapers dream of knowing as much about their users as Google do.

If Google were to become a content creation company tomorrow, their recommendation system would be second to none, and their ability to dictate the flow of news would be unprecedented.

Of course Google doesnt need to take a step in that direction in order to continue to be monumentally successful, but the concept of Google producing their own content service rather than just serving up a platform isnt too hard to fathom given how much behavioural data could be fed into such a service.

If you look at trends and buzzwords in journalism over the last few years, its easy to see how they link up with Tumblr, Facebook and Google.

Tumblr thrives on curation, Facebook on community and Google on data. Given the trickle down effect to the journalism industry (tools like Storify becoming popular, community managers being increasingly in demand and the growing area of data journalism) it seems like any of these companies would find that they slot into the current ecosystem rather well.

Whether any news organisations would be pleased about that remains to be seen…


By now you’re all likely to be aware of Sky News making significant changes to their employees social media usage via an email to staff last Tuesday.

In this weeks Media Mouthwash podcast I called the policy anti-web, but Ive deliberately left it this long before writing something about it because I think its a much more nuanced issue than some dissenting voices have made out.

Don’t tweet when its someone elses story

This is probably the most galling aspect of the policy. If an employee isnt particularly social media-savvy, then theres no harm in another journalist using Twitter and other networks to promote and share their content in a way that means itll get maximum exposure.

If I was the only person sharing my own work around Twitter, then it’d get very limited traction, and theres no harm in staff helping get extra eyeballs onto a colleagues piece.

Always pass breaking news lines to the news desk before posting them on social media networks

There is fundementally nothing wrong with this. If were acknowledging that Twitter is a medium like any other, and one that should sit alongside videos, blogs and audio reports amongst Sky News output, then it makes sense that it should be properly integrated with the news desk.

Communication with the desk is essential in order to make the news operation an efficient one. I don’t have a lot of experience with them, but I cant imagine the vast majority of news editors being too happy with a journalist breaking a story on Twitter and then strolling over and telling the desk about it a few minutes later.

Breaking news without context on Twitter holds little or no value for the journalist or his/her audience in itself. The value comes from using Twitter as the start of a narrative.

When I was covering the bomb blasts and shootings in Oslo, I started by using Storify to collect information and photos about events in the city centre. Then when people became aware of the shootings, I moved to turning my Twitter feed into one dedicated to covering new developments.

My follower count didn’t rise because I was constantly breaking new information on Twitter, but because I was able to organise it more efficiently into an understandable narrative than others covering it at the time. I didn’t retweet everything I saw, I thought carefully about how people following me would be able to easily understand what was happening.

Breaking news in itself holds little value were my parents really any the worse for getting the full picture of the London riots on Newsnight rather than watching it unfold in real time on Twitter?

Passing lines to the news desk before tweeting makes good sense in a large organisation because the news desk is the hub that controls their coverage. They can distribute information to correspondents, multimedia specialists and graphics teams.

The ego of a single journalist itching to grab a bit of social media limelight should be able to bow to the collective nature of a news operation in order to strengthen its overall coverage. As Martin Belam notes, being first really mattered when your rivals had a 24 hour print cycle before they could catch up.

If anything, this shows that Sky would like to step away from the never wrong for long tag that indicates theyre happy to be wrong as long as they correct themselves quickly.

The BBC are rarely quicker than Sky when it comes to breaking news, but hold far more trust because they seem to pride context and verification much more. Is it a bad thing that Sky want to move toward this model more? I dont think so.

Do not retweet information posted by other journalists or people on Twitter.

This is slightly more problematic, but I wouldn’t go as far as saying that its removing the social from social media. As a Sky News employee, I certainly wouldn’t have been able to cover Oslo or the riots in the way that I did if Id adhered to this rule.

However, if you look at the social media usage of many journalists, they primarily use it as a promotional, rather than as a news gathering tool. Sky News new social media policy does not stop journalists from seeking out sources on Twitter, or finding photos that can be later added to strengthen news coverage. There are lots of journalists with big followings on Twitter, but only a fraction of them seem to use social media to actually dig things out and add another aspect to traditional sources.

If anything, the whole debate seems to be a microcosm of the divide that often seeks to engulf any rational discussion about online journalism. That is, if you don’t agree entirely with the popular view of mainstream media persistently not getting it, then your’e old news, you’re irrelevant, or Victorian.

I think its important to understand that there are many shades of grey what works for Sky News wouldn’t work for Tech Crunch and vice versa. This policy is neither surprising nor as draconian as some commentators have implied whats more interesting will be observing if it becomes indicative of Sky News shift to a markedly different kind of news provider.…


Earlier this morning, Storify announced that they were releasing a free iPad app. I’ve downloaded it, and these are my first impressions.

The app works in landscape mode only. Getting to the login screen means typing in your username and password slightly confusing for me because Ive always logged in via twitter since the beta version. Having tried all the possible iterations of my twitter password I then had to do a password reset to my email in order to get in this might just be me being forgetful, but those of you whove associated your twitter account with Storify may also hit this problem.

Anyway once you’re in you get access to all your Storify stories in a nice gallery view. You can edit them all from here, but I thought I’d create a short story just for this review.

The page for composing your story is similar enough, with the familiar tabs of Twitter, Facebook, Instagram, YouTube, Flickr and browser links available for you to run searches in.

The only difference between the desktop version is that there isn’t a tab for Google content, which normally pulls out web searches, news and images. I never use that tab, but worth bearing in mind.

Once you tap on any of these, its very much like the desktop version. You can filter tweets by user, search and images, and the drag and drop interface makes it really easy to quickly create the story. Interestingly the iPad app also has one feature that the desktop version doesn’t the ability to tweet from your own account while inside the app.

Pulling content from Flickr and YouTube is similarly pain-free, once you’ve run a search just pick up a piece of content by tapping and holding and then moving it over to the desired area on your story.

I can see the iPad app being incredibly useful for a couple of reasons.

The first obvious one is conference use. iPads are already ubiquitous at conferences they’re better for tweeting and note taking than a smartphone without being as cumbersome as a laptop.

But because the iPad apps drag and drop interface is so intuitive, you’d easily be able to collect together content in the break between a conference session. Ive already written a few blog posts entirely in Storify, and I think this will only increase that trend.

The second obvious use is news coverage combined with mobile journalism. If you’re out and about covering an event with your smartphone taking photos, video, live tweeting, its now really easy to just sling an iPad in your bag for some post-event curation in a nearby coffee shop. Again, getting rid of that laptop.

Once youve finished your story, youre presented with the publish screen which thankfully has all the functionality of the desktop app publishing to Facebook and Twitter, and the ability to @ reply anyone whos been quoted in your story.

Maybe the announcement wasn’t as big as some people were expecting. It wasn’t an acquisition like some were predicting, but the Storify iPad app stands on its own two feet.

It has a few bugs (it crashed several times when swiping between stories) but thats to be expected from an app thats just been released.

In the long run thisll mean only good things for Storify capturing a particularly savvy audience of content creators while theyre on the move and giving people yet another reason to ditch their laptops in favour of an iPad when theyre covering events.

Heres my finished story that I made on my iPad in about 5 minutes:…